Coke juices squeeze past Pepsi

02/1/2010 | Advertising Age (tiered subscription model)

Coca-Cola, maker of Simply and Minute Maid juices, has taken the juice market share lead from PepsiCo, maker of Tropicana. "The category overall is probably starting to recover," said one observer. "People now understand that a calorie is a calorie and that refrigerated juices are healthy beverages. ... I think, both in the U.S. and globally, the juice business has growth potential over the next several years."

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