Innovation doesn't have to be eye-catching

02/1/2010 | Harvard Business Review online

Innovation shouldn't just be about the drive for headline-grabbing breakthroughs, writes John Baldoni. It's just as important to foster a corporate culture that celebrates small changes and incremental improvements and that encourages all employees -- not just the guys in white coats -- to think about how they could do their job better. "At its core, innovation is applied creativity," Baldoni writes. "Most employees can be encouraged to be creative, if you want them to be."

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