Site personalization can help retailers boost conversions

02/1/2010 | Internet Retailer magazine

Jeff Stone, CEO at BikeSomeWhere.com, teamed up with a couple of technology vendors to enhance the personalization function of the site. "With more personalized search results, our customers didn't have to keep searching deeper into site search results, and we definitely saw an increase in conversions," Stone said. The example shows how e-commerce is moving toward a more tailored experience for online shoppers, which is beneficial to consumers and retailers.

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