Valentine's Day could give online retailers a boost

02/1/2010 | Shop.org Blog

Fiona Swerdlow, head of research at Shop.org, explains how recent research indicates that online retailers could benefit from Valentine's Day as many consumers plan to celebrate the occasion. "While online Valentine's Day shoppers still constitute a relatively small segment overall, savvy online retailers will showcase their Valentine's Day offerings (both product and promotions) to capture incremental mid-winter sales," Swerdlow writes.

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