6 risk-management lessons from big-business failures

02/1/2012 | CustomerThink

Eastman Kodak's bankruptcy filing emphasizes the need for sales organizations to manage risk, writes Andrew Rudin. A number of mistakes -- including picking the wrong strategy, executing a plan incorrectly or acting unethically -- could hurt your sales organization, he writes. "[N]o business calamity is more corrosive to shareholder value than broken trust."

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