BofA touts banking app via iAd campaign

02/1/2012 | MobileCommerceDaily.com

Bank of America mobile banner ads on the iAd network instruct visitors in how to use the bank's mobile services. The ads target an on-the-go audience more likely to download the bank's application, and "iAd allows for a richer mobile ad experience, offering more opportunity for brand interaction," said T.J. Crawford, Bank of America senior vice president of media relations.

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