Increased customer engagement is a key aspect of a social business and a strong indicator of success, writes Michael Brito. According to a report by Visibli, Honda sits at top of the auto market with regard to Twitter engagement, focusing its content on audience interests and directly targeting followers. "Contrary to popular 'best practice,' almost 100% of Honda's tweets are auto-related. Zero variety ... but it works," Brito writes.
Published in Brief: