Bank of America to roll out image-repair campaign

02/1/2013 | Wall Street Journal, The

Bank of America in April will launch a campaign focused on restoring its reputation, which was battered by its need for federal assistance during the financial crisis. The bank will likely change its tagline, currently "Bank of Opportunity," though the new slogan hasn't been disclosed. "Coming out of the financial crisis, we were confronted with a serious set of challenges. We have fundamentally reshaped who we are," says Anne Finucane, head of global strategy and marketing.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA