Campbell takes on several ideas at once, CEO says

02/1/2013 | NJBIZ (New Jersey)

Campbell Soup CEO Denise Morrison says the company has a "fire bullets" strategy of developing several ideas simultaneously. "The premise is to have multiple ideas going at the same time and place your bets on the opportunity that is the most viable," she said. "Then, you can expend whatever resources you have available to ensure its success, making it a cannonball."

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NJBIZ (New Jersey)

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