Clorox makes a mess of eco-marketing

02/1/2013 | Marc Gunther blog · Environmental Leader

The latest ad campaign from Clorox Green Works is "breathtakingly dumb," and is receiving some social media push-back, writes Marc Gunther. The spot ridicules the environmentally conscious for fretting about local food sourcing and Fair Trade products, and accuses them of caring more about the planet than their beauty regimen. "Call me crazy, but this strikes me as a good thing. We'd all be better off if women (and men) spent more time worrying about the planet than, say, their hair," Gunther writes.

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Marc Gunther blog · Environmental Leader

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