Content marketing that works uses broad participation

02/1/2013 |

Sales Benchmark Index exemplifies a successful use of content marketing, says Reputation Capital's new director of client services, Brooke Howell. Its blog is easy to find, represents a broad swath of the company's thought leaders and is well edited for a unified voice. It also uses social media and webinars as well as part of a comprehensive strategy. In contrast, content marketers missing the mark tend to write jargon-filled copy that screams advertising or is "too formal and serious," Howell says.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
Multiple Locations, SL_Multiple Locations