Facebook turns attention to consumer packaged goods

02/1/2013 | Advertising Age (tiered subscription model)

Facebook held its first CPG Summit Jan. 17, and has hired Erin Hunter, formerly of Procter & Gamble, as its new chief of CPG Marketing. "It's very important to us to talk to our clients in a voice they can relate to," she said. "We moved toward vertical solutions and talking to marketers with someone who has experience in the industry."

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