How much buzz could you buy for the price of a Super Bowl ad?

02/1/2013 | Brain on Digital

A 30-second Super Bowl ad costs about $3.8 million -- and that's money that could have been spent buying an awful lot of online buzz, writes Andrew Hanelly. For that sum, Hanelly calculates that brands could reach at least 350 million people with Promoted Tweets, buy about 1.5 million ad clicks using Google Adwords or run ads reaching about 48% of Facebook's entire user-base.

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