Hyperlocal mobile advertising requires some strategizing

02/1/2013 | Mobile Marketer

Businesses hoping to take advantage of mobile for hyperlocal marketing are advised to offer something of value in return for information on the mobile user's location, especially as consumers experience increasing message volume, writes Chantal Tode. The geographic area being targeted should be large enough to reach enough consumers to make the effort pay off, and the campaign should rely on the right form of location data for the campaign's needs.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA