LinkedIn seen as best social media platform for small biz

02/1/2013 | Wall Street Journal, The

Social media is transforming the way enterprises interact with their customers and network with peers in the business community, but not all social media platforms are created equal. According to a poll by The Wall Street Journal, 41% of small-business professionals said LinkedIn was a beneficial social media platform, while 14% favored Facebook and only 3% chose Twitter. "We will tweet 10-plus times a day, and we will put roughly the same number of posts on LinkedIn per day, yet we get dramatically different results," said Ken Lopez, owner of A2L Consulting.

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Wall Street Journal, The

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