MMA Forum reveals a world of mobile innovation

02/1/2013 | Mobile Marketer

Speakers at the MMA Forum San Francisco this year managed to address some of the issues facing the mobile marketing space, while highlighting innovations that have paid off. Lowe's has managed to make deeper connections with customers by going beyond the basics and providing free in-store Wi-Fi and facilitating access to product reviews and social networks. Mercedes-Benz, meanwhile, discussed how it is responding to consumers' mobile needs, while still responding to safety concerns.

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