Assigning too few resources to an overly ambitious, cross-platform marketing effort can derail a small business' social media marketing, Lisa Wirthman writes. Small businesses are better off using social tools strategically and engaging in restrained promotion, Wirthman writes.
Social SMBs can easily spread themselves too thin
SmartBrief Job Listings for Media
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NXP Semiconductors N.V.
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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