Social SMBs can easily spread themselves too thin

02/1/2013 | Forbes

Assigning too few resources to an overly ambitious, cross-platform marketing effort can derail a small business' social media marketing, Lisa Wirthman writes. Small businesses are better off using social tools strategically and engaging in restrained promotion, Wirthman writes.

View Full Article in:

Forbes

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY