TV may be starting to see boomers as such, rather than an age bracket

02/1/2013 | MediaPost Communications

Television's shift of emphasis on marketing to the 18-49 demographic began only in the early 1960s when the third-place network, ABC, hit upon the idea. Since then, TV has followed that practice with slavish devotion, writes Charlene Weisler. But things may be starting to change, beginning with the growing recognition that what was special about the 18-49 group in the '60s wasn't so much their age as the unique qualities of boomers themselves.

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