What marketers can learn from a viral "Pep Talk"

02/1/2013 | BostInno (Boston)

A video called "Pep Talk" starring 9-year-old Robby Novak that offers life lessons has garnered 5.5 million YouTube views since its release Jan. 24. The video's success should teach marketers who want to get fans talking not to settle for pumping out boring content, Molly Delaney writes. Instead, marketers should focus on developing a simple message that resonates well via social channels.

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BostInno (Boston)

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