Michelob finds success with Ultra

02/2/2004 | NYTimes.com

Despite a relatively flat beer market, Michelob Ultra sold 2.3 million barrels of its product last year, compared to 400,000 barrels in 2002. The beer has picked up among consumers ages 28 to 49, and has a higher percentage of women drinkers than the general beer-drinking population.

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