Commentary: Opting for an opt-in world

02/2/2005 | MediaPost Communications

Jeff Einstein writes that the new computer desktop is relatively ad-free, as "hardware manufacturers and software publishers have wrested default control of the online user experience from marketers and advertisers." While content providers might shudder at the prospect of less advertising, Einstein does not believe that the trend away from indiscriminate advertising will mean less money for publishers.

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