Huggies daytime movie promo scores with audience

02/2/2006 | Advertising Age (tiered subscription model)

With moms, some dads and plenty of babies in attendance at "Screamer Screenings" at U.K. cinemas, Carlton has the perfect venue for plugging Kimberly-Clark's Huggies brand of diapers. The brand, which bought the rights to the U.K. screenings, showed a commercial before each movie and posted leaflets in the lobbies and Huggies stickers on the restroom changing tables.

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