Miller Lite consolidates $180M business with CP+B

02/2/2006 | Wall Street Journal, The

In a departure from the practice of using several competing agencies, SABMiller plc announced that Crispin Porter + Bogusky will handle the bulk of creative work for Miller Brewing's Miller Lite brand. CP+B is taking over work that was once up for grabs among WPP Group's Ogilvy & Mather, Interpublic Group's Martin Agency and Wieden + Kennedy. Miller's Chief Marketing Officer Tom Long cited CP+B's "capability of working across all media" as a determining factor in awarding the account.

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