Miller Lite consolidates $180M business with CP+B

In a departure from the practice of using several competing agencies, SABMiller plc announced that Crispin Porter + Bogusky will handle the bulk of creative work for Miller Brewing's Miller Lite brand. CP+B is taking over work that was once up for grabs among WPP Group's Ogilvy & Mather, Interpublic Group's Martin Agency and Wieden + Kennedy. Miller's Chief Marketing Officer Tom Long cited CP+B's "capability of working across all media" as a determining factor in awarding the account.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY