Some marketers plan Super Bowl "ambush"

02/2/2006 | USA Today

Kimberly-Clark's Scott Bath Tissue, Miller Brewing Co. and Best Buy are among the marketers who aren't official Super Bowl sponsors, but are still running promotions that capitalize on the event's buzz. But these so-called "ambush marketers" must tread a careful line with their pitches to avoid violating the NFL's trademark rights to terms including "Super Bowl" and "Super Sunday."

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