Disney film downloads reach 1.3 million on iTunes

02/2/2007 | Financial Times (free content)

The Walt Disney Co. announced 1.3 million Disney films have been downloaded via iTunes in three-months time. Disney Chief Executive Bob Iger views digital distribution as a way to increase media consumption. "The message that we deliver to our traditional [retail] partners is that the pie is getting bigger," Iger said.

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