Dwyane Wade: A one-man brand

02/2/2007 | Bloomberg Businessweek

NBA star Dwyane Wade is changing the rules of the celebrity endorsement game. He helped design a limited-edition version of the T-Mobile Sidekick that will launch during the weekend of the NBA All-Star Game. His agents are hoping to transform Wade into a transcendent marketing icon in the tradition of Michael Jordan and Tiger Woods.

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