Campaigns focus on community service

02/2/2009 | Brandweek

Brands including Kellogg's Frosted Flakes and Frito-Lay's TrueNorth are spending their advertising dollars to showcase community efforts. During the Super Bowl, a Frosted Flakes ad touted the company's plan to renovate playing fields, while a TrueNorth ad debuting at the Oscars will highlight people doing good works.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA