Campaigns focus on community service

02/2/2009 | Brandweek

Brands including Kellogg's Frosted Flakes and Frito-Lay's TrueNorth are spending their advertising dollars to showcase community efforts. During the Super Bowl, a Frosted Flakes ad touted the company's plan to renovate playing fields, while a TrueNorth ad debuting at the Oscars will highlight people doing good works.

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