Campaigns focus on community service

02/2/2009 | Brandweek

Brands including Kellogg's Frosted Flakes and Frito-Lay's TrueNorth are spending their advertising dollars to showcase community efforts. During the Super Bowl, a Frosted Flakes ad touted the company's plan to renovate playing fields, while a TrueNorth ad debuting at the Oscars will highlight people doing good works.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY