3 suggestions for enhancing voice-of-the-customer programs

02/2/2010 | ClickZ

Neil Mason, director of analytical consulting at Foviance, explains how Web analytics have developed over the past decade, resulting in a greater focus on voice-of-the-customer programs. Mason offers three suggestions for improving such programs, which offer information about the site's customers and why they did or did not perform a certain function.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Director, Loss Prevention
Performance Food Group
President
NASGW
IL
District Manager
Crescent Electric Supply Co.
Lee's Summit, MO
Warehouse Manager
Arett Sales Corporation
Troy, OH
DIRECTOR - STRATEGIC PLANNING
Ralph Lauren
Lyndhurst, New Jersey