Gatorade again shifts digital agencies

02/2/2010 | Advertising Age (tiered subscription model)

For the second time in recent months, PepsiCo's Gatorade brand has changed agencies for digital duties, this time moving from Omnicom Group's TBWA/Chiat/Day to WPP interactive agency VML. While TBWA is expected to continue leading strategic and creative efforts for the brand, VML will help launch the G Series.

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