How Amazon.com won by surrendering in pricing dispute

02/2/2010 | PaidContent.org

Amazon.com submitted to Macmillan's demand to allow higher priced Kindle e-books published on an agency model in which Amazon takes a 30% cut, but it is Amazon that comes out the winner, Forrester Research's James McQuivey writes. "Amazon will now make more money than before on each of these books, because they'll get a whopping 30% of $14.99, or nearly $5 a book," McQuivey writes. And even if prices drop back to $10, "Amazon wins in the short run and the long run. And publishers will make less money than before," he writes.

View Full Article in:

PaidContent.org

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY