Pepsi plans to measure social-media success

02/2/2010 | SmartBrief/SmartBlog on Social Media

Measuring social-media success isn't difficult, says PepsiCo's Frank Cooper. To get a handle on Pepsi's new Refresh Project, Cooper plans to measure new contacts, actual social-media activity and actual sales. "I actually think it's not so difficult to measure success in the social-media space," he says. "It's just that large corporations -- and I include us -- are not used to doing this."

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY