Pepsi plans to measure social-media success

02/2/2010 | SmartBrief/SmartBlog on Social Media

Measuring social-media success isn't difficult, says PepsiCo's Frank Cooper. To get a handle on Pepsi's new Refresh Project, Cooper plans to measure new contacts, actual social-media activity and actual sales. "I actually think it's not so difficult to measure success in the social-media space," he says. "It's just that large corporations -- and I include us -- are not used to doing this."

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