Pepsi plans to measure social-media success

02/2/2010 | SmartBrief/SmartBlog on Social Media

Measuring social-media success isn't difficult, says PepsiCo's Frank Cooper. To get a handle on Pepsi's new Refresh Project, Cooper plans to measure new contacts, actual social-media activity and actual sales. "I actually think it's not so difficult to measure success in the social-media space," he says. "It's just that large corporations -- and I include us -- are not used to doing this."

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA