Volkswagen plays new game on Facebook as part of Super Bowl effort

02/2/2010 | ClickZ

Volkswagen agency Deutsch LA has created a video game on the automaker's Facebook fan page, as part of a larger campaign that includes its upcoming Super Bowl spot starring actor-comedian Tracy Morgan. The online game, and Super Bowl ad, are built around the childhood game of "Punch Buggy" or "Slug Bug," in which children riding in a car would hit each other on the arm after spotting a VW on the road.

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