Brands see mobile promise paired to Super Bowl ads

02/2/2012 | Wireless Week

With data indicating that a large proportion of Super Bowl fans will have their mobile devices by their sides as they view Sunday's games, more advertisers are linking their costly games spots to mobile sites. "I think we're likely to look back and say that this was the year that Super Bowl viewing went from being passive to being interactive," said Hipcricket Chief Marketing Officer Jeff Hasen. However, Hasen questions how effective mobile efforts will be in the party environment that typically surrounds the game.

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