Facebook looks for ways to get marketers to pay

02/2/2012 | Wall Street Journal, The

The virtually free model of Facebook brand pages may soon give way to the paid, "sponsored stories" ad modules. Brand pages are getting lost within Facebook's voluminous user base and the pay-for-placement news feed has become more coveted real estate as Facebook tries to drive revenue, per the company's recent IPO.

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Wall Street Journal, The

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