Social media is filled with pitfalls, but you can avoid the worst of them with a little planning and some common sense, writes Heidi Cohen. Make sure your presence is respectful and transparent, and avoid extensive jargon, Cohen writes. "Face it -- you're going to make mistakes on social media. It's an evolving platform and, while there are pathways to help you develop an effective marketing plan, none of them is guaranteed to have no problems. What's more important is that you're prepared to respond in today's 24/7 world," she writes.
How to avoid the worst social media blunders