Academy Awards lose top sponsors Coca-Cola, Hyundai

02/2/2014 | Adweek

The Oscars will be getting new soft drink and automaker sponsorships as Coca-Cola and Hyundai have decided to skip the Academy Awards this year. The brands combined to invest more than $20 million in the 2013 broadcast. General Motors and Pepsi quickly took over the open sponsorship spots, according to this report.

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