Brands fire away at J.C. Penney's fumbled Twitter stunt

02/2/2014 | Mashable

The official J.C. Penney Twitter account featured a few mistyped tweets early on during the Super Bowl, which it later revealed were the result of tweeting with "Go USA" Olympic mittens. Users jokingly suggested that Macy's had hacked the account, while Kia asked if J.C. Penney needed a designated driver -- one of many brands that quickly poked fun and assumed the brand was pulling a drinking-and-tweeting stunt.

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