GoldieBlox gets in the big game via Intuit competition

02/2/2014 | FastCoCreate

Intuit selected GoldieBlox, a startup specializing in toys for girls, as the winner of its Small Business Big Game contest, and gave the company a chance to shine with airtime during the Super Bowl. Intuit created a list of finalists from the more than 15,000 small businesses seeking a spot, and GoldieBlox won over three other finalists voted on by Web users, the company said.

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