Mercedes-Benz Fashion Week adds E! as media sponsor

02/2/2014 | Multichannel News

Mercedes-Benz Fashion Week in New York has signed E! as a sponsor of its fall and spring fashion weeks, with the latter set to launch Thursday. Under the multiplatform deal, E! will have exclusive TV runway and backstage access; incorporate Fashion Week content into its other programming; create a dedicated digital channel for the events; and have its own VIP entrance and red carpet for interviews.

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