Subway changes up its Super Bowl strategy with late in-game buy

Subway scored a 30-second in-game Super Bowl spot at the last minute and showed its "Crunch Time" ad for the Fritos Chicken Enchilada, which features Michael Phelps and began airing on national TV on Thursday. Subway made a similar last-minute move last year. "There were a lot of folks that for whatever reason were backing out, so it's something we decided to take advantage of," said Tony Pace, Subway's chief marketing officer.

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