The big game's feel-good ads win over ad execs, viewers

02/3/2008 | Wall Street Journal (free content), The

Two Super Bowl spots -- Coca-Cola Co.'s "It's Mine" and Anheuser-Busch Co.'s Clydesdales -- won the hearts of ad and marketing executives, as well as consumers, according to a survey conducted by The Wall Street Journal. The worst performers seemed to be two animated Salesgenie.com spots depicting stereotypes of Asians and Indians, which were singled out for being culturally insensitive.

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Wall Street Journal (free content), The

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