Chicago companies bank on Super Bowl to boost sales

02/3/2008 | Daily Herald (Arlington Heights, Ill.)

Chicago-based companies such as Kraft Foods, Sara Lee Corp. and Fortune Brands were counting on the Super Bowl to bump up sales and increase market presence. Kraft's Planters -- commonly perceived as a packaged-nut brand -- ran an ad during the game to shore up its entry into the salty-snack market. An analyst for a local retail consulting company believes that Planters' sales for the entire year may increase "if they do a good job of repositioning their brand."

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Daily Herald (Arlington Heights, Ill.)

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