Apple named top "social media" brand

02/3/2009 | Ars Technica

Social media marketing company Virtue announced last week that Apple was the top "social brand of 2008" with iPhone, iPod, Mac and Apple among the top 20 brands mentioned on social networks, blogs, microblogs, and photo and video sharing sites throughout the year. While the top prize is great, Virtue's index makes no mention of how many of those mentions on various social media platforms were positive or negative.

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