NBC airs show promos during big game

02/3/2009 | Hollywood Reporter, The

NBC took advantage of the enormous Super Bowl viewing audience to air promos for its new slate of network shows, as well as a spot touting the original programming on cable network USA. Adam Stotsky, NBC's president of entertainment marketing, said: "The mission was: How do we make our promos Super Bowl-worthy? The work has to stand toe-to-toe with the best advertising in the world."

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