Travel companies follow consumers into Twitter community

02/3/2009 | USA Today

Airlines, hotels and other types of travel suppliers are taking the lead of their guests and joining the Twitter community as the technology's mobile nature works well for communicating with travelers. "We consider our Twitter account akin to an information booth," said Morgan Johnston, manager of corporate communication at JetBlue Airways. "Responding to situations after they've happened is a great idea; responding to situations while they're happening is even better."

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