Twitter's role in the Super Bowl ad game

02/3/2009 | Wall Street Journal (free content), The · Adweek

Overstock.com, H&R Block and E*Trade were among the Super Bowl advertisers to use Twitter to keep the big game buzz going and gauge feedback on their spots, while Adweek hosted a Twitter chat on the ads with seven creative directors and two of its writers. Almost 49,000 tweets linked to Super Bowl ads were written during the game, New Media Strategies is reporting.

View Full Article in:

Wall Street Journal (free content), The · Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL