Twitter's role in the Super Bowl ad game

02/3/2009 | Wall Street Journal (free content), The · Adweek

Overstock.com, H&R Block and E*Trade were among the Super Bowl advertisers to use Twitter to keep the big game buzz going and gauge feedback on their spots, while Adweek hosted a Twitter chat on the ads with seven creative directors and two of its writers. Almost 49,000 tweets linked to Super Bowl ads were written during the game, New Media Strategies is reporting.

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Wall Street Journal (free content), The · Adweek

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