Gartner: 70% of IT-driven social initiatives will fail

02/3/2010 | eChannelLine USA Daily News

Social-software standards are increasingly necessary, according to Gartner, which has outlined five predictions for social software. Among them: While microblogging will continue, business use of standalone microblogging sites will all but disappear; one in five business users will replace e-mail with social networking; and about 70% of IT-driven social-media efforts will fail through 2012, or until social-network developers learn to create business solutions rather than platforms.

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