Borrow from SEO budget to leverage other marketing efforts

02/3/2012 | Search Engine Optimization Journal

Reconfiguring a mature search-engine optimization plan is better than retracting from it, writes Nick Stamoulis. Faced with budget constraints, consider shifting resources from SEO to extra blog posts, white papers, social media and event marketing to leverage SEO more efficiently. "If you are willing to redistribute the link building budget across content marketing and social media marketing opportunities, you'll build a far more diverse link portfolio and continue to build your online brand without having to change the budget," he writes.

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