Marketing is ready for greater exploration of mobile capabilities

02/3/2012 | MobileCommerceDaily.com

Marketers are likely to take fuller advantage of the capabilities of mobile devices to shift their overspending on print to mobile platforms this year, writes Martin Hayward, director of marketing for Mirror Image Internet. Among the emerging developments will be hyperlocal mobile offers narrowly fitted to individual consumers and interactive TV that lets users make purchases while viewing.

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