Marketing is ready for greater exploration of mobile capabilities

02/3/2012 |

Marketers are likely to take fuller advantage of the capabilities of mobile devices to shift their overspending on print to mobile platforms this year, writes Martin Hayward, director of marketing for Mirror Image Internet. Among the emerging developments will be hyperlocal mobile offers narrowly fitted to individual consumers and interactive TV that lets users make purchases while viewing.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY